Introducing the commercial score

A few weeks ago, we introduced a brand-new metric: the commercial score.

It gives every trend a single score from 0 to 100, making it easier to see how magnitude, cluster and growth come together, so you can spot a trend's commercial opportunity at a glance.

The score brings together three signals you already know: how a trend is growing, how it compares to its peers (magnitude), and where it sits in its lifecycle (cluster). We also add a bonus if the trend has been relevant in the Trendsetting segment lately. The higher the score, the stronger the commercial opportunity.

Each score comes with a short recommendation, so you know what to do with the signal right away!

The commercial score is available across all main colors, prints and fabrics, for both apparel and shoes.