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🗞️ Insights by segment are here!

You can now explore segmented insights, showing how trends perform within specific groups. This gives you a clearer view of trend adoption in your key audiences. 

Available segments:

  • Fashion forward (hand-picked profiles of trend setters)

  • Running

  • Yoga/Pilates

  • Training

This new feature helps your identify what’s emerging among early adopters, and gives you a clear view of trend adoption within sport audiences.

For now, segmentation is a BETA feature available in the USA, with more geographies and segments coming soon.

You can access it through the sidebar menu. Happy exploring!